In the digital world we live in, there is no better way to grab attention than with photography. Images speak to our brains in much more compelling ways than text does. Researchers from the University of Minnesota have even proved that we process images 60,000 times faster than text. This isn’t the only impressive aspect of the impact that imagery has on our brains. Graphic images also increase information retention. And because nearly two-thirds of the population are considered visual learners, the majority of our brains and bodies are wired to gather information based on what we see – making images the most powerful messenger of information we can access.
Putting this in a business context, we can drive traffic through our visual presentation: in stores, in media advertisements, or even on our websites. If you are able to incorporate quality content with compelling images into your business design, the market will be drawn to your offering based on people’s innate appreciation of visuals. Doing so in an intentional, strategic manner will serve to drive your target consumers in your direction – whether they realize it or not.
Authenticity
There are many other reasons a strong visual design can benefit your business but authenticity always comes first.
Every one of us consumes an enormous amount of digital content on a daily basis now, so it is important that your business’s photography and imagery represents your brand appropriately. Your business should stand out but maintain a genuine personality to fit the brand identity you have decided on.
In order to do that, your photos need to represent your actual business, as opposed to stock photos. At B&B Photography it is important that we show exactly what we have to offer so it gives our customers, clients, and patrons the transparency that is often hard to find these days.
Not all of us are as handy with a camera as we like to think. And, not all cameras are going to shoot how you want them to. This is where a professional eye can come in handy. In order to get that sense of authenticity you are looking for, it can be much more effective to invest in professional photography and editing company like B&B Photography. Once you have found a photographer you like, be sure to give the photographer ideas of what you are looking for in order to make your vision a reality. Sample photos can be a helpful tool, as well, to ensure that you both are on the same page before the photoshoot begins.
Put Your Best Photo Forward
Your business can take advantage of others’ usage of generic content by personalizing your brand with up-to-date photos. Stay ahead of the curve with professional, business photography demonstrating exactly what your company brings to the table.
